Emily spent six years creating content and managing projects in-house at Marie Curie, working across everything from the annual report to a bespoke deck of conversation starter playing cards (pictured above). She also co-founded and launched the charity’s award-winning podcast, On the Marie Curie Couch.

While at the design consultancy Big Fish, Emily created an entirely new tone of voice for the National Garden Scheme to coincide with its 90th birthday. As well as refining the language the charity used, the team gave them a whole new look and feel, with a bespoke font, illustration style and a shiny new website.

As lead writer for Yeo Valley during her time at Big Fish, Emily wrote email newsletters communicating brand messages to a database of more than 800,000 consumers. She also updated web copy, wrote engaging words to go on-pack across the product range, and put together press and trade ads for print and online.

Emily worked on the naming, tone of voice, on-pack copy and brand story of this salmon brand, which launched in 2017. The brief was all about simplicity, sustainability and letting the salmon speak for itself. The team created a beautifully pared-back look and feel that was both wild and elegant at the same time.

While at Big Fish, Emily crafted regular email newsletters for quintessentially English fruit farm Belvoir, who are best known for their delicious cordials. The copy Emily wrote reflected and complemented Belvoir’s traditional yet playful tone of voice, while simultaneously driving sales and competition entries.

Over the years, Emily has also worked with Dorset Cereals, Tyrrells, Biscuiteers, Freddie’s Flowers, Charlie Bigham’s, Kallo, Riverford, Whole Earth, Fortnum & Mason, and many more.

Read some of her work and learn more about big projects she’s worked on, including reports, podcasts and more.