Yeo Valley, the UK’s largest organic dairy brand, wanted to communicate its values of sustainability, community and quality to a wide consumer base. The challenge was to create engaging, consistent messaging across multiple channels – from packaging to digital – that would appeal to warm and cold audiences.

As Lead Writer at Big Fish, I was responsible for delivering copy across Yeo Valley’s consumer touchpoints. This included writing email newsletters to over 800,000 subscribers, optimising website content, crafting engaging on-pack copy across the product range, and producing press and trade ads for both print and digital platforms.