Belvoir, the quintessentially English fruit farm best known for its delicious cordials, wanted to connect with customers through regular email communications. The challenge was to create copy that reflected the brand’s traditional yet playful personality, while also encouraging purchases and sustaining customer loyalty.

While at Big Fish, I crafted regular email newsletters for Belvoir. My copy balanced charm and warmth with a clear commercial edge, ensuring the tone complemented the brand’s established voice while also driving sales. Each newsletter was designed to delight readers while reinforcing Belvoir’s reputation for quality and tradition.