I’m a copywriter and editor with nearly 20 years’ experience in editorial and brand storytelling. I started out as a magazine sub-editor and journalist before moving into creative copywriting and, eventually, the charity sector.

I now help organisations like Cats Protection, Marie Curie, Age UK and Canal & River Trust tell their stories. That means developing tone of voice, shaping campaign narratives and writing everything from fundraising appeals to social content and podcast scripts. My work is strategic, human and quietly persuasive.

Previously, I wrote for brands including Yeo Valley, Whole Earth and Riverford. I spent five years as a travel journalist, visiting very beautiful places and insisting that I was, in fact, working. I also spent a year or so writing the horoscopes for Sugar magazine, a side hustle that came with training at the College of Psychic Studies but, unfortunately, zero psychic abilities.

I live in Brighton with my partner and our two cats, Rudy and Lula, who run the place.