Almond Breeze wanted its packaging to do more than just sit on supermarket shelves – it needed to act as a storytelling tool. The brief was to bring the brand’s heritage and provenance to life through words and design, creating copy that would resonate with consumers in both the UK and US while reinforcing Almond Breeze’s trusted image.

Working in partnership with a senior designer, I created the manifesto that appears across Almond Breeze cartons. My task was to weave in the brand’s heritage and authenticity while keeping the language clear, inviting and accessible.