Marie Curie, the UK’s leading end of life charity, needed to communicate with empathy and clarity about subjects often avoided in public life – grief, death and bereavement. The creative challenge was to create content that could reach new audiences and deepen trust with existing supporters, while maintaining a compassionate voice.

As Senior Editor, I led the delivery of Marie Curie’s editorial output across fundraising and awareness campaigns, digital channels and flagship projects such as the On the Marie Curie Couch podcast. I was responsible for upholding the charity’s distinct tone of voice and helping shape narrative strategies.